Deliverables
Interaction Design:
• High-fidelity interactive prototypes
UX/UI Design:
• Heuristic evaluations
• User surveys
• 1-on-1 interviews
• Personas
• User journeys and task flows
• Low-fidelity wireframes
• High-fidelity mockups
• Static prototypes
• Design system
• Usability tests and reviews
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I created users task flow, swim lane user flows, empathy map, user personas, and affinity map, and I implemented features like a "Strategy Profile" to facilitate campaign creation and subvendor management based on user's feedback.
Our solution was the introduction of a 'Strategy Profile' (Exhibit A) at the Customer ID (CID) level, addressing several issues, including the creation and distribution of large campaigns across broader markets. Additionally, we implemented subvendor active/inactive states that can be edited at the Customer ID level. I found that Market Strategist, Client Strategist, and Specialist need to create, manage, and report on a campaign.
Example
• Budget: $60,000.00
• Purpose: Engineering positions
• Duration: 1/01/2022 to 1/30/2022
• Objective: 60 new hires
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I set specific goals to combine Action and Analytics into a single, seamless, and efficient product known as "Unify." This new solution needed to address two key objectives: reduce user cognitive load and enable scalability for additional products and features. I had to define the modules within Unify, features within each module, and prepare it for public launch while ensuring both internal staff and external clients could benefit.
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After successfully merging Action and Analytics, the next significant milestone for the Design Team was to incorporate additional products into the Unified ecosystem. One such product was the Automated Marketing Platform (AMP), designed for high-volume marketing clients with a specific focus on filling large job vacancies.
However, integrating AMP posed a unique challenge since it operates entirely on automation, whereas Action is fundamentally a manual tool. Nonetheless, key automated algorithms, such as Market/Source, Stop Conditions, Job Volume Adjustments, and Down Funnel Quality, could continue to function under the hood without the need for a user interface representation. The most critical Key Performance Indicators (KPIs), including Totals, Goals, and Sources, were retained in the redesigned user interface, guided by valuable user feedback.
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Our next task was to integrate REACH into the Unified product. REACH operates through three core services: Vendor Quality Score, which evaluates a publisher's performance compared to other partners; Job ratings, determining which jobs should be prioritized based on performance; and Pacing, which regulates spending rates. In essence, REACH can be distilled into three key questions:
• Which jobs should be distributed?
• Where should these jobs be sent?
• At what price should this be done?
REACH's optimal performance is achieved when it can efficiently distribute ads across numerous job sites while automating CPC (Cost-Per-Click) and job goals. However, our Design Team's primary goal was to ensure our product safeguards users against overspending, waste, and resource misallocation.
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But the journey didn't end there. In the mist of the redesign, Indeed one of Recruitics most valued partners introduced a new paradigm, Budget-Based Campaigns. I took on the task of designing a budget based campaign workflow. This new workflow help our user’s;
• Avoid overspending.
• Reduce manual efforts and time spent adjusting budget.
• Provide user’s with more control over ad group spend.
Budget-based campaign prototype•••
• Valuable lessons learned from user interviews and usability tests.
• Acknowledged the need for more 1v1 user interviews.
• Recognized accessibility issues and suggested a dark mode for improved user experience.
This comprehensive approach resulted in valuable lessons learned, emphasizing the importance of user interviews and accessibility. As a result, I considered a dark mode version to cater to users with visual impairments, further enhancing the overall user experience. This journey transformed Recruitics' product landscape, enhancing user satisfaction and setting the stage for future growth and innovation.
