Deliverables
Interaction Design:
• High-fidelity interactive prototypes
UX/UI Design:
• Heuristic evaluations
• User surveys
• 1-on-1 interviews
• Personas
• User journeys and task flows
• Low-fidelity wireframes
• High-fidelity mockups
• Static prototypes
• Design system
• Usability tests and reviews
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The research journey began with an exploration of dashboard design across industries, with a focus on healthcare. Heuristic evaluations illuminated our path.
While user interviews and surveys provided valuable quantifiable data, we chose to conduct Heuristic Evaluations on the existing site. This approach allowed us to gather additional insights that informed our design decision-making process. Our primary objective was to enhance the user experience by reducing the cognitive load on sponsors, specifically, minimizing the mental effort required when engaging with our UI design."
Meeting sponsors, albeit with challenges in this niche industry, revealed insights. Users from the medical field, while not a perfect match, provided invaluable feedback on site design.
Key insight? Align with users accustomed to a specific technical format.
Personas, Ashley Turner and Dr. Craig Venter, represented our diverse user base. Low-fi wireframe iterations spurred innovation, exploring ideas without fixation on details. Ultimately, we streamlined the original table, aligning elements and creating a practical, borderless user experience.
A style guide reinforced our brand's narrative, creating a consistent, trustworthy identity and became the blooding block for a robust design system. Science Blue emerged as the preferred hue, reflecting healthcare's reliability.
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Something interesting occurred while doing market search on the healthcare industry in general. We found that 80% of the healthcare industry uses the color blue in their logos and/or designs. Largely because blue conveys a message of calmness and reliability. But what hue? What tone? All interesting questions so we put it to a test.
Finally it came down to a two horse race, and after several rounds of testing the results were in! 60% of users preferred Science Blue (B) over Curious Blue (A).
“It seems like it is a medical app and the dark blue makes the app look more serious...” --One user responded
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In the midst of the pandemic, we uncovered unforeseen focus and determination. Amid global turmoil, we found silver linings. These challenging times unveiled newfound levels of concentration and dedication, propelling our project forward.Bio Bid stands poised to transform drug development, all thanks to our relentless pursuit of user-centered design and innovation.
This case study is a testament to the power of user experience in driving progress and innovation.
This case study illustrates the transformation of Bio Bid, an online platform that connects Biotech/Pharmaceutical Sponsors with Contract Research Organizations (CROs). It highlights the importance of user-centered design, problem-solving, and adapting to the unique challenges posed by niche markets. The use of personas, research methodologies, and design principles ultimately leads to a more streamlined and effective platform, revolutionizing drug development.
